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Customer loyalty to content-based Web sites: the case of an online health-care service
Gummerus, Johanna; Liljander, Veronica; Pura, Minna; … - In: The journal of services marketing 18 (2004) 2-3, pp. 175-186
Persistent link: https://www.econbiz.de/10007101439
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Customer-relationship levels - from spurious to true relationships
Liljander, Veronica; Roos, Inger - In: The journal of services marketing 16 (2002) 7, pp. 593-614
Persistent link: https://www.econbiz.de/10007107157
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Customer-dominant logic : foundations and implications
Heinonen, Kristina; Strandvik, Tore - In: The journal of services marketing 29 (2015) 6/7, pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
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Viewpoint: applying pragmatism to stimulate service research and practice : a European perspective
Heinonen, Kristina; Strandvik, Tore - In: The journal of services marketing 36 (2022) 4, pp. 467-475
Persistent link: https://www.econbiz.de/10013407540
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User-defined ecosystems in health and social care
Mickelsson, Jacob; Särkikangas, Ulla; Strandvik, Tore; … - In: The journal of services marketing 36 (2022) 9, pp. 41-56
Persistent link: https://www.econbiz.de/10013542866