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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: The journal of services marketing 21 (2007) 2, pp. 75-87
Persistent link: https://www.econbiz.de/10007720225
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Search quality in the financial services industry: a contingency perspective
Paswan, Audhesh K.; Spears, Nancy; Hasty, Ron; Ganesh, … - In: The journal of services marketing 18 (2004) 4-5, pp. 324-338
Persistent link: https://www.econbiz.de/10007100615
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Search quality in the financial services industry: a contingency perspective
Paswan, Audhesh K.; Spears, Nancy; Hasty, Ron; Ganesh, … - In: The journal of services marketing 18 (2004) 5, pp. 324-338
Persistent link: https://www.econbiz.de/10007100723
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Positioning strategies of international and multicultural-oriented service brands
Blankson, Charles; Kalafatis, Stavros P. - In: The journal of services marketing 21 (2007) 6, pp. 435-450
Persistent link: https://www.econbiz.de/10007797741