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Price-setting in business-to-business markets
Brennan, Ross; Canning, Louise; McDowell, Raymond - In: The marketing review 7 (2007) 3, pp. 207-234
Persistent link: https://www.econbiz.de/10003538029
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Price-setting in business-to-business markets
Brennan, Ross; Canning, Louise; McDowell, Ray - In: The marketing review 7 (2007) 3, pp. 207-234
Persistent link: https://www.econbiz.de/10009853111
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Does the marketing curriculum reflect the importance of services marketing for practitioners?
Hilton, Toni; Hughes, Tim; McDowell, Raymond - In: The marketing review 7 (2007) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10003501557
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Reflecting on experiential learning in marketing education
Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10010385805
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Editorial: Special issue : marketing education
Vos, Lynn; Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
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E-marketing action: an action learning approach to teaching e-marketing
Harker, Michael John; Brennan, Ross - In: The marketing review 3 (2002-03) 4, pp. 419-431
Persistent link: https://www.econbiz.de/10006025163