Editorial: Special issue : marketing education
Alternative title: | Special issue : Marketing education |
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Year of publication: |
2014
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Authors: | Vos, Lynn ; Brennan, Ross |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 1, p. 1-3
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Subject: | Bildungsökonomik | Economics of education | Marketing | USA | United States | Marketingtheorie | Marketing theory |
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F., (2013)
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Let's make a start : from marketing to markets?
Maclaran, Pauline, (2016)
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna, (2016)
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Marketing simulation games : student and lecturer perspectives
Vos, Lynn, (2010)
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Effects of participation in a simulation game on marketing students’ numeracy and financial skills
Brennan, Ross, (2013)
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Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn, (2010)
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