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~isPartOf:"The power of one : gaining business value from personalization technologies"
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The power of one : gaining business value from personalization technologies
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MIT sloan management review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
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