An Arousal Regulation Explanation of Mood Effects on Consumer Choice
Year of publication: |
2013
|
---|---|
Authors: | Di Muro, Fabrizio ; Murray, Kyle B. |
Publisher: |
[S.l.] : SSRN |
Subject: | Emotion | Konsumentenpräferenzen | Consumer preferences | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (11 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 39, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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