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~isPartOf:"The profit impact of marketing strategy project : retrospect and prospects"
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The profit impact of marketing strategy project : retrospect and prospects
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Order of market entry : empirical results from the PIMS data and future research topics
Robinson, William Thomas
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Parry, Mark
- In:
The profit impact of marketing strategy project : …
,
(pp. 73-91)
.
2009
Persistent link: https://www.econbiz.de/10003927244
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