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Bitner, Mary Jo
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The service industries journal
Journal of the Academy of Marketing Science
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Journal of service research : JSR
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Handbook of service science ; [Vol. 1]
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing management : a quarterly business management publication of the American Marketing Association
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Operations management ; Vol. 3
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Service science, management and engineering : education for the 21st Century
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Services science : fundamentals, challenges and future developments
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Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Colgate, Mark R.
;
Zeithaml, Valarie A.
;
Bitner, Mary Jo
- In:
The service industries journal
21
(
2001
)
1
,
pp. 242
Persistent link: https://www.econbiz.de/10006279308
Saved in:
2
Book Reviews - Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Lafferty, Barbara A.
;
Zeithaml, Valarie A.
;
Bitner, Mary Jo
- In:
The service industries journal
21
(
2001
)
1
,
pp. 241
Persistent link: https://www.econbiz.de/10006279309
Saved in:
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