Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Year of publication: |
2001
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Authors: | Colgate, Mark R. ; Zeithaml, Valarie A. ; Bitner, Mary Jo |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 21.2001, 1, p. 242
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