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The rise of super-elite law firms : towards global strategies
Segal-Horn, Susan; Dean, Alison - In: The service industries journal 31 (2011) 1/2, pp. 195-213
Persistent link: https://www.econbiz.de/10008904657
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The rise of super-elite law firms: towards global strategies
Segal-Horn, Susan; Dean, Alison - In: The service industries journal 31 (2011) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10008786220
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Building a Services Brand: Stages, People and Orientations
Chernatony, Leslie de; Drury, Susan; Segal-Horn, Susan - In: The service industries journal 23 (2003) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10006256639
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Using triangulation to assess and identify successful services brands
de Chernatony, Leslie; Drury, Susan; Segal-Horn, Susan - In: The service industries journal 25 (2005) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10006230440
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Communicating Services Brands' Values Internally and Externally
De Chernatony, Leslie; Cottam, Susan; Segal-Horn, Susan - In: The service industries journal 26 (2006) 8, pp. 819-836
Persistent link: https://www.econbiz.de/10007386196