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An exploration of the service orientation discrepancy phenomenon in a public sector context
Caemmerer, Barbara; Wilson, Alan M. - In: The service industries journal 31 (2011) 3/4, pp. 355-370
Persistent link: https://www.econbiz.de/10008937450
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The adoption of a retail-oriented marketing mix for bank branch operations
Wilson, Alan M. - In: The service industries journal 12 (1992) 3, pp. 404-413
Persistent link: https://www.econbiz.de/10001129787
Cover Image
An exploration of the service orientation discrepancy phenomenon in a public sector context
Caemmerer, Barbara; Wilson, Alan - In: The service industries journal 31 (2011) 3, pp. 355-371
Persistent link: https://www.econbiz.de/10008811720