The adoption of a retail-oriented marketing mix for bank branch operations
Alan M. Wilson
| Year of publication: |
1992
|
|---|---|
| Authors: | Wilson, Alan M. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 12.1992, 3, p. 404-413
|
| Subject: | Bankmarketing | Bank marketing | Großbritannien | United Kingdom |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001129787