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The service industries journal
International journal of advertising : the quarterly review of marketing communications
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
2
Assessing gender differences in quick response code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
Lpez-Nicolas, Carolina
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010170122
Saved in:
3
Physicians' appraisal of mobile health monitoring
Okazaki, Shintaro
;
Cstañeda, J. Alberto
;
Sanz Blas, Silvia
- In:
The service industries journal
33
(
2013
)
13/14
,
pp. 1326-1344
Persistent link: https://www.econbiz.de/10010205261
Saved in:
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