Cross-media integration of QR code : a preliminary exploration
Year of publication: |
2013
|
---|---|
Authors: | Okazaki, Shintaro ; Navarro, Angeles ; Campo, Sara |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 2, p. 137-148
|
Subject: | QR code | loyalty | mobile device | privacy concerns | reward |
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