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Assessing the drivers of sport sponsor identification : findings from an empirical lab study
Breuer, Christoph; Rumpf, Christopher - In: Thunderbird international business review 53 (2011) 6, pp. 739-746
Persistent link: https://www.econbiz.de/10009387684
Cover Image
Assessing the drivers of sport sponsor identification: Findings from an empirical lab study
Breuer, Christoph; Rumpf, Christopher - In: Thunderbird international business review 53 (2011) 6, pp. 739-747
Persistent link: https://www.econbiz.de/10009794892