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~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Accounting, auditing & accountability journal
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Knowledge management and intellectual capital : establishing a field of practice
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Scandinavian journal of management
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Handbook of management accounting research ; Vol. 2
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International journal of managing projects in business
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International journal of production economics
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Organization : the critical journal of organization, theory and society
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Accounting, organizations, and institutions : essays in honour of Anthony Hopwood
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CA : incorporating the Accountant's magazine, the journal of the Institute of Chartered Accountants of Scotland
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Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
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2
Prioritising marketing activities in different types of marketing functions
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
28
(
2017
)
11
,
pp. 1264-1284
Persistent link: https://www.econbiz.de/10011779645
Saved in:
3
Prioritising investments in marketing activities to improve business performance
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
25
(
2014
)
6
,
pp. 582-601
Persistent link: https://www.econbiz.de/10010336189
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