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Brand equity, relationship quality, relationship value, and customer loyalty : evidence from the telecommunications services
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 957-974
Persistent link: https://www.econbiz.de/10009504072
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A study on mobile phone service loyalty in Taiwan
Chen, Ching-fu; Cheng, Lee-ting - In: Total quality management & business excellence : an … 23 (2012) 7, pp. 807-819
Persistent link: https://www.econbiz.de/10009625464
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A study on mobile phone service loyalty in Taiwan
Chen, Ching-Fu; Cheng, Lee-Ting - In: Total quality management & business excellence : an … 23 (2012) 7, pp. 807-820
Persistent link: https://www.econbiz.de/10010013148
Cover Image
Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services
Chen, Ching-Fu; Myagmarsuren, Odonchimeg - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 957-975
Persistent link: https://www.econbiz.de/10009335603