Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services
Year of publication: |
2011
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Authors: | Chen, Ching-Fu ; Myagmarsuren, Odonchimeg |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 21017797. - Vol. 22.2011, 9 (1.9.), p. 957-975
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