Purpose – In this paper, the aim is to discuss and analyze seasonality of demand within the rural tourist market of North Portugal and corresponding destination marketing implications. Design/methodology/approach – The data (n=2280) were collected through a large‐scale survey in the...

Purpose – Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure. Through a longitudinal study, the paper aims to analyze golf demand and its evolution; to evaluate the...

Purpose – Notwithstanding a growing interest on destination management, little is known about the formation and evaluation of destination managers' strategies. Strategy assessment is essential to understand whether, and how, destination managers allow the reconciliation of the diverse...

Purpose – The purpose of this paper is to help to understand the influence of the media and political issues in the perceptions of Turkey as a tourism destination. The study is conducted from the perspective of Spanish people. Design/methodology/approach – The research is based on the...

Purpose – The aim of the paper is to develop a conceptual model of the process by means of which the induced tourism image of a destination is created. The model focuses on the role tourism agents' relational networks play in this process and particularly on the effects of the links with...

Purpose – The paper seeks to provide insights into network‐based perspectives of farm attractions, evaluating their effectiveness for destination development. The specific purpose is to uncover relationships between entrepreneurship, network marketing and management strategies, and...

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism...