Web‐based national tourism promotion in the Mediterranean area

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.

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Year of publication:	2005
Authors:	Kozak, Metin ; Bigné, Enrique ; Andreu, Luisa
Published in:	Tourism Review. - Emerald Group Publishing Limited, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 60.2005, 1, p. 6-11
Publisher:	Emerald Group Publishing Limited
Subject:	Information technology \| destination marketing \| direct marketing \| Web‐based promotion \| best practices \| Mediterranean area

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb058447 [DOI]
Source:	Other ZBW resources

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