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~isPartOf:"Tourism management perspectives : TMP"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
1
Brand
1
Brand evangelism
1
Brand experience
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1
Brand management
1
Consumer behaviour
1
Fuzzy set qualitative comparative analysis (fsQCA)
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Hotel industry
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Luxury goods
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Alfarhan, Usamah F.
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Babalou, Vahideh
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Barrio-García, Salvador del
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Tourism management perspectives : TMP
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
Corporate reputation review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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The marketing review
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Asia-Pacific journal of business administration
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EuroMed journal of business
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European business review
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International studies of management and organization
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Journal of Product and Brand Management Ser.
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Journal of consumer behaviour
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Journal of creating value
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Journal of general management
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Journal of global marketing
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Journal of service management
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Psychology & marketing
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Qualitative market research : an international journal
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The European business journal
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The handbook of communication engagement
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The effect of customers'
brand
experience on
brand
evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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