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Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
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Residents' emotional responses to tourism development in Saudi Arabia
Algassim, Ali Ahmad
;
Saufi, Akhmad
;
Scott, Noel
- In:
Tourism review
78
(
2023
)
4
,
pp. 1078-1091
Persistent link: https://www.econbiz.de/10014323026
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