A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Year of publication: |
November 2018
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Authors: | Li, Shanshi ; Walters, Gabby ; Packer, Jan ; Scott, Noel |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 8, p. 1078-1092
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Subject: | emotion measurement | tourism advertising effectiveness | facial electromyography | skin conductance | destination advertisements | Emotion | Werbewirkung | Advertising effects | Tourismus | Tourism | Messung | Measurement | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management |
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