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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
2
Advertising effects
1
Analysis of variance
1
Automotive
1
Automotive industry
1
Brand extension
1
Brand management
1
Driving safety
1
Eye-tracking
1
Kfz-Industrie
1
Markenführung
1
Markentransfer
1
New product development
1
Perception
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Sensory marketing
1
Varianzanalyse
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
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English
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Gierl, Heribert
4
Hofer, Natalie
2
Mayerhofer, Wolfgang
2
Strebinger, Andreas
2
Amann, Volker
1
Backhaus, Christof
1
Bettels, Jannick
1
Bilgram, Volker
1
Braun, Ottmar
1
Dabic, Marina
1
Dechêne, Christian
1
Dens, Nathalie
1
Dressler, Matthias
1
Eichinger, Isabel
1
Esch, Franz-Rudolf
1
Evanschitzky, Heiner
1
Füller, Johann
1
Großmann, Tina
1
Haase, Janina
1
Hundt, Michael
1
Hüttl-Maack, Verena
1
Klaghofer, Kathrin
1
Klaming, Gunnar
1
Koch, Giordano
1
Koller, Monika
1
Kurz, Helmut J.
1
Köhler, Isabelle
1
Köten, Nurdane
1
Pitz, Julia
1
Rapp, Maximilian
1
Redler, Jörn
1
Reiss, Juliet S.
1
Riefler, Petra
1
Sauerland, Martin
1
Steffenhagen, Hartwig
1
Steinhart, Tanja
1
Stock, Carolin
1
Strätling, Thomas
1
Weinen, Ralf
1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
41
Schriftenreihe Marketing, Management
18
Journal of retailing and consumer services
13
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of marketing theory and practice
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of consumer marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
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ECONIS (ZBW)
2
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
2
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
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