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Understanding the travel experience and its impact on attitudes, emotions and loyalty towards the transportation provider–A quantitative study with mid-distance bus trips
Carreira, Rui; Patrício, Lia; Natal Jorge, Renato; … - In: Transport Policy 31 (2014) C, pp. 35-46
responses (e.g. cognitive and emotional) that are driven by experience factors, some of which are (2) aspects that are not in …
Persistent link: https://www.econbiz.de/10011056857
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Towards a holistic approach to the travel experience: A qualitative study of bus transportation
Carreira, Rui; Patrício, Lia; Natal Jorge, Renato; … - In: Transport Policy 25 (2013) C, pp. 233-243
set of customer responses that go beyond cognitive assessments, also comprising sensorial and emotional components. The …
Persistent link: https://www.econbiz.de/10011056895