Numeric ratings for products can be presented using a bigger-is-better format (1=bad, 5=good) or a smaller-is-better format with reversed rating poles (1=good, 5=bad). Seven experiments document how implicit memory for the bigger-is-better format — where larger numbers typically connote...

This paper provides a framework for retailer pricing and ordering decisions in a dynamic category management setting. In this regard, the key contributions of this paper are as follows. First, we develop a multi-brand ordering and pricing model that endogenizes retailer forward buying and...

Research on optimal bundling strategy has primarily dealt with the case of a monopolist and suggests that mixed bundling be adopted, as it allows for price discrimination. The overwhelming majority of consumer products, however, operate in a competitive arena, so that an adequate description of...