When bigger is better (and when it is not) : implicit bias in numeric judgments
Year of publication: |
[2017]
|
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Authors: | Kyung, Ellie J. ; Thomas, Manoj ; Krishna, Aradhna |
Publisher: |
[Hanover, NH] : [Tuck School of Business at Dartmouth] |
Subject: | implicit memory | interference | numerical cognition | rating format | mindset | cross-cultural marketing |
Extent: | 1 Online-Ressource (circa 78 Seiten) Illustrationen |
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Series: | Tuck School of Business working paper / Tuck School of Business at Dartmouth. - Hanover, NH, ZDB-ID 2452634-4. - Vol. no. 2881320] |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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