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~source:"als-doc"
~source:"zbw-res"
~subject:"Cheap talk communication"
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Cheap talk communication
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The Role of
Trust
within the Behavioural Perspective on Marketing Channels
Duarte, Margarida
;
Davies, Gary
-
Manchester Business School
-
2001
contribute to a better understanding of how
trust
is influenced by the effects of power and its application, and how
trust
…
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