The Role of Trust within the Behavioural Perspective on Marketing Channels
Year of publication: |
2001
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Authors: | Duarte, Margarida ; Davies, Gary |
Institutions: | Manchester Business School |
Subject: | Marketingstrategie | marketing strategy | Vertrauen | trust | Absatzweg | distribution channel | Kooperatives Verhalten | Cheap talk communication |
Extent: | 573440 bytes 26 p. application/pdf |
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Series: | Working Paper ; No. 427 (2001) |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Consumer behaviour ; Operations research. Other aspects ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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