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The economics of television and online video markets
Crawford, Gregory S. - 2015
Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes...
Persistent link: https://www.econbiz.de/10011420564
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
findings are robust to several variations, including price and salience competition as well as varying quality of the available …
Persistent link: https://www.econbiz.de/10011663189
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Inequality in models with a competition for market shares
Hefti, Andreas; Teichgräber, Julian - 2021
inequality between heterogeneous agents. By stating our setting as a "competition for market shares", we can derive inequality … predictions for vastly different competition models. This approach allows us to identify a common structure, e.g., in monopolistic … competition, perfect competition, or competition for prizes, that explains why these models deliver similar inequality predictions …
Persistent link: https://www.econbiz.de/10012420689
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The expansion of varieties in the new age of advertising
Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023
The last decades have seen large improvements in digital advertising technology that allowed firms to better target specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic welfare. We develop a model of advertising and...
Persistent link: https://www.econbiz.de/10014388429
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2019
shares, attention competition between firms, and the value of marketing data to firms. Accounting for limited attention in an …
Persistent link: https://www.econbiz.de/10012155365
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Competitive attention, superstars and the long tail
Hefti, Andreas; Lareida, Julia - 2021
We propose a model of competitive attention based on two key premises: i) People have limited information processing capacities and ii) consideration sets are formed according to relative salience. The equilibrium predictions we obtain can help to understand, and connect, diverse empirical...
Persistent link: https://www.econbiz.de/10012513583
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Increasing Dominance - The Role of Advertising, Pricing and Product Design
Kretschmer, Tobias; Stamm, Mariana (Roesner) - 2010
dominates the moderating effect of pricing so that post-competition market shares are more asymmetric than pre-competition …
Persistent link: https://www.econbiz.de/10014198480
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Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality
Hackl, Franz; Weiss, Bernhard; Winter-Ebmer, Rudolf - 2009
This paper investigates the impact of service quality in e-tailing on site visits and consumer demand (approximated by the last-click- through concept). We use a large representative data set obtained from a price-comparison site which covers most of the national (Austrian) market on e-tailing....
Persistent link: https://www.econbiz.de/10010294860
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99 cent: Price Points in E-Commerce
Hackl, Franz; Kummer, Michael E.; Winter-Ebmer, Rudolf - 2010
Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equi- librium with positive markups. We use data from an Austrian price com- parison...
Persistent link: https://www.econbiz.de/10010294875
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Explicit evidence of an implicit contract
Young, Andrew T.; Levy, Daniel - 2013
We thank three anonymous referees for thoughtful comments and suggestions which we found very constructive and helpful. We are particularly grateful to the editor, Al Klevorick, for his advice and painstaking guidance through the multiple revision process. We thank Robert Barsky, Susanto Basu,...
Persistent link: https://www.econbiz.de/10010336017