The reform of the Common Agricultural Policy (CAP) in 2003 and particularly the introduction of the Single Payment Scheme (SPS) is intended to make farmers more market orientated and competitive. In this context, the purpose of this paper is to discuss whether performance-related communication...

The purpose of this paper is, by comparing products with a mountain provenance with those from non-mountain areas, to explore whether the market puts a premium on the „mountain attribute‟. First, we present a theoretical framework on attributes and cues that helps answering the question what...

The purpose of this paper is, by comparing products with a mountain provenance with those from non-mountain areas, to explore whether the market puts a premium on the „mountain attribute‟. First, we present a theoretical framework on attributes and cues that helps answering the question what...

The reform of the Common Agricultural Policy (CAP) in 2003 and particularly the introduction of the Single Payment Scheme (SPS) is intended to make farmers more market orientated and competitive. In this context, the purpose of this paper is to discuss whether performance-related communication...