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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000941930
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Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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Economic foundations for an entrepreneurial marketing concept
Johannsen Duus, Henrik - 1994
Persistent link: https://www.econbiz.de/10000897611
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The fourth era of marketing : product oriented
Pento, Tapio - 1990
Persistent link: https://www.econbiz.de/10000808247
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Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
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Wege zu einer neuen Marktsegmentierung
Kaupp, Peter - 1994
Persistent link: https://www.econbiz.de/10000904067
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Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011712444
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The organization of public-private cooperation for productive development policies
Cornick, Jorge - 2013
Productive development policies (PDPs)-what used to be called industrial policies-are increasingly recognized as an essential part of the development toolkit, and the need for public-private cooperation is increasingly viewed as a key element for the successful design and implementation of such...
Persistent link: https://www.econbiz.de/10011303824
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Innovation complementarity and environmental productivity effects : reality or delusion? ; evidence from the EU
Gilli, Marianna; Mancinelli, Susanna; Mazzanti, Massimiliano - 2013
Innovation is a key element behind the achievement of desired environmental and economic performances. Regarding CO2 … complementarity, namely integration, between the adoption of environmental innovation measures and other technological and … productivity. We merge new EU CIS and WIOD meso level data to assess the innovation effects on sector CO2 performances at a wide EU …
Persistent link: https://www.econbiz.de/10010193805
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Innovation and productivity in services and manufacturing : the role of ICT investment
Aboal, Diego; Tacsir, Ezequiel - 2015
ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that …-technological (e.g., organizational or marketing) innovations. ICT and other innovation investments are positively associated with …
Persistent link: https://www.econbiz.de/10011472357