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Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … otherwise mostly substitutional advertising markets. This paper empirically tests these hypotheses by analyzing advertising …
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This paper summarizes the results of a Survey on Monetary policy Communication conducted among central banks in Central … transparency and communication strategies of the central banks. The results of the Survey reveal that today the central banks pay … process. The overall conclusion of the Monetary policy communication Survey is that the communication and the transparency of …
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Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In … particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their … revenues are generated through advertising. On the advertising side many companies have expanded their advertising expenditure …
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