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The fourth era of marketing : product oriented
Pento, Tapio - 1990
Persistent link: https://www.econbiz.de/10000808247
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000941930
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Management and misallocation in Mexico
Bloom, Nicholas; Iacovone, Leonardo; Pereira-López, Mariana - 2022
Persistent link: https://www.econbiz.de/10013392321
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Economic foundations for an entrepreneurial marketing concept
Johannsen Duus, Henrik - 1994
Persistent link: https://www.econbiz.de/10000897611
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Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
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Wege zu einer neuen Marktsegmentierung
Kaupp, Peter - 1994
Persistent link: https://www.econbiz.de/10000904067
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Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011712444
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Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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Ecosystem management : a management view
Ravn-Jonsen, Lars J. - 2009
The need for management of the marine ecosystem using a broad perspective has been recommended under a variety of names. This paper uses the term Ecosystem Management, which is seen as a convergence between the ecological idea of an organisational hierarchy and the idea of strategic planning...
Persistent link: https://www.econbiz.de/10003860071
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How do firms' outward FDI strategies relate to their activity at home? : empirical evidence for the UK
Simpson, Helen - 2010
Persistent link: https://www.econbiz.de/10003979943