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Spatial advertisement in political campaigns
Prummer, Anja - 2016
This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of …
Persistent link: https://www.econbiz.de/10011576206
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Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari; Uusitalo, Outi - 2006
Persistent link: https://www.econbiz.de/10003319276
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Testing communication effects
Hansen, Flemming - 1998
Persistent link: https://www.econbiz.de/10000991430
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Finding the best model for estimating exposure frequencies in printed and electronic media
Mortensen, Peter S. - 1998
Persistent link: https://www.econbiz.de/10009759030
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Reach/frequency for printed media : personal probabilities or models?
Mortensen, Peter S. - 2000
Persistent link: https://www.econbiz.de/10001493488
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Massekommunikation i Danmark : omfang, finansiering og brug
Hansen, Flemming - 1994
Persistent link: https://www.econbiz.de/10000907192
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Persuasive discourse and advertising
Dahl, Henrik - 1990
Persistent link: https://www.econbiz.de/10000809689
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Advertising expenditure and media competition in Australia
Papandrea, Franco (contributor) - 1994 - Reprinted with corr
Persistent link: https://www.econbiz.de/10000931271
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The relationship between advertising and consumption
Gambaro, Marco; Wang, Tong - 2019
Persistent link: https://www.econbiz.de/10012024798
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco; Puglisi, Riccardo - 2012
Persistent link: https://www.econbiz.de/10011759948