Testing communication effects
by Flemming Hansen
| Year of publication: |
1998
|
|---|---|
| Authors: | Hansen, Flemming |
| Publisher: |
Copenhagen |
| Subject: | Werbewirkung | Advertising effects | Kommunikation | Communication |
| Extent: | 89 S. : graph. Darst |
|---|---|
| Series: | Working paper. - Frederiksberg C. Danmark : [Institut for afsaetningsøkonomi, Handelshøjskolen i København], ISSN 0109-3401, ZDB-ID 2939875-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000991430