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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita; Sharma, Dheeraj - 2016
Persistent link: https://www.econbiz.de/10011471634
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Mutation of the trademark doctrine : analysing actionable use to reconcile brand identities with constitutional safeguards
Mohan, M. P. Ram; Gupta, Aditya - 2022 - Revised version as on May 23, 2022
Persistent link: https://www.econbiz.de/10013276030
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Brand effect and price discrimination in the video rental industry
Pingali, Viswanath - 2012
Persistent link: https://www.econbiz.de/10009582579
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Financial literacy among working young in urban India
Agarwalla, Sobhesh Kumar; Barua, Samir K.; Jacob, Joshy; … - 2013
Persistent link: https://www.econbiz.de/10010192820
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Targeted interventions : consumption dynamics and distributional effects
Chakrabarti, Anindya S.; Mishra, Abinash; Mohaghegh, Mohsen - 2021
Persistent link: https://www.econbiz.de/10012794484
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New age digital media consumption : an exploratory study based in India
Sharma, Rajat; Gautam, Vikash - 2023
Persistent link: https://www.econbiz.de/10014319544
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A theory of planned behaviour approach to understand the purchasing behaviour for environmentally sustainable products
Kumar, Bipul - 2012
Persistent link: https://www.econbiz.de/10009699734
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Advertisement placement in TV programs : different roles of ELM and mood protection mechanism
Soni, Mayank Jyotsna - 2013
Persistent link: https://www.econbiz.de/10009734928