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The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise
Czellar, Sandor; Luna, David - 2004
Persistent link: https://www.econbiz.de/10002433741
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Self-monitoring and attitude accessibility
Czellar, Sandor - 2003
Persistent link: https://www.econbiz.de/10001921199
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The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor; Palazzo, Guido - 2004
Persistent link: https://www.econbiz.de/10001921203
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The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003294644