The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Sandor Czellar; Guido Palazzo
| Year of publication: |
2004
|
|---|---|
| Authors: | Czellar, Sandor ; Palazzo, Guido |
| Publisher: |
Lausanne : IUMI |
| Subject: | Markenimage | Brand image | Markenartikel | Brand | Firmenimage | Corporate reputation |
| Extent: | 19 Bl graph. Darst 30 cm |
|---|---|
| Series: | Working paper / Institut Universitaire de Management International, Université de Lausanne. - Lausanne : IUMI, ZDB-ID 2529747-8. - Vol. 0401 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Internetausg.: http://www.hec.unil.ch/iumi/iumi/WP/0401.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001921203