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~isPartOf:"Working paper / International University in Germany, School of Business Administration"
~language:"eng"
~person:"Bauer, Hans H."
~person:"Kerin, Roger A."
~subject:"Theory"
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: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten
Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
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