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Consumer intention to switch to electronic shopping formats : the influence of shopper's gender
Dholakia, Ruby Roy; Uusitalo, Outi - 2001
Persistent link: https://www.econbiz.de/10004231471
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Brand level evidence on the impacts of advertising on beer consumption
Heimonen, Kari; Uusitalo, Outi - 2006
Persistent link: https://www.econbiz.de/10004879002
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Beer market and advertising expenditures
Heimonen, Kari; Uusitalo, Outi - 2006
Persistent link: https://www.econbiz.de/10004879309