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~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rangel, Antonio"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
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Working paper / National Bureau of Economic Research, Inc.
Cross-cultural and critical perspectives on brands
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Behavioral economics and its applications : [based on the Yrjö Jahnsson Foundation 50th Anniversary Conference held on June 22 - 23, 2004, in Espoo, Finland]
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Brand management ; Vol. 1
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Brand management ; Vol. 4
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The impact of theory on representations of the consumer and the marketing organisation
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Behavioral public economics : welfare and policy analysis with non-standard decision makers
Bernheim, Bert Douglas
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Rangel, Antonio
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2005
Persistent link: https://www.econbiz.de/10003130131
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