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The strategic positioning of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona; Zettelmeyer, Florian - 2000
Persistent link: https://www.econbiz.de/10001484002
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Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.; Barnhardt, Sharon; Duflo, Esther - 2015
Persistent link: https://www.econbiz.de/10011415089
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Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10009726305
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Multinationals, technology, and the introduction of varieties of goods
Brambilla, Irene - 2006
Persistent link: https://www.econbiz.de/10003326119
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The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010200017
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$1000 cash back : asymmetric information in auto manufacturer promotions
Busse, Meghan; Zettelmeyer, Florian; Silva-Risso, Jorge M. - 2004
Persistent link: https://www.econbiz.de/10002442673
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Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina; Dover, Yaniv; Chevalier, Judith A. - 2012
Persistent link: https://www.econbiz.de/10009625684
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Side effects of competition : the role of advertising and promotion in pharmaceutical markets
David, Guy; Markowitz, Sara - 2011
Persistent link: https://www.econbiz.de/10009230280
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10010210731
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Customer capital
Gourio, François; Rudanko, Leena - 2011
Persistent link: https://www.econbiz.de/10009236427