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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - 2013
Persistent link: https://www.econbiz.de/10009733326
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Measuring the effects of advertising : the digital frontier
Lewis, Randall; Rao, Justin M.; Reiley, David H. - 2013
Persistent link: https://www.econbiz.de/10010200113
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The impact of the internet on advertising markets for news media
Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013
Persistent link: https://www.econbiz.de/10010188563
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Narrative economics
Shiller, Robert J. - 2017
Persistent link: https://www.econbiz.de/10011613317
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de/10009730820
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Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012
Persistent link: https://www.econbiz.de/10009697996
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Information disclosure through agents : evidence from a field experiment
Allcott, Hunt; Sweeney, Richard J. - 2014
Persistent link: https://www.econbiz.de/10010356800
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Advertising, reputation, and environmental stewardship : evidence from the BP oil spill
Barrage, Lint; Chyn, Eric; Hastings, Justine S. - 2014
Persistent link: https://www.econbiz.de/10010241986
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112