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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom; Nosko, Chris; Tadelis, Steve - 2014
Persistent link: https://www.econbiz.de/10010370956
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - 2013
Persistent link: https://www.econbiz.de/10009733326
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Measuring the effects of advertising : the digital frontier
Lewis, Randall; Rao, Justin M.; Reiley, David H. - 2013
Persistent link: https://www.econbiz.de/10010200113
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The impact of the internet on advertising markets for news media
Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013
Persistent link: https://www.econbiz.de/10010188563
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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Information disclosure through agents : evidence from a field experiment
Allcott, Hunt; Sweeney, Richard J. - 2014
Persistent link: https://www.econbiz.de/10010356800
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A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonard; Cantoni, Davide - 2014
Persistent link: https://www.econbiz.de/10010412851
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de/10009730820
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Consumer price search and platform design in internet commerce
Dinerstein, Michael; Einav, Liran; Levin, Jonathan; … - 2014
Persistent link: https://www.econbiz.de/10010412762
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Position auctions with consumer search
Athey, Susan; Ellison, Glenn - 2009
Persistent link: https://www.econbiz.de/10003874623