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A review of international research into promotional effectiveness and its implications for an Australian research agenda

Roberts, John H. - 1992

Persistent link: https://www.econbiz.de/10000845117

Conclusions from the ARF's Copy Research Validity Project

Rossiter, John R.; Eagleson, Geoff K. - 1994

Persistent link: https://www.econbiz.de/10000887134

Tacit knowledge awareness and sharing influence on innovation

Kucharska, Wioleta; Erickson, G. Scott - 2021

This study measures the relationship between tacit knowledge and innovation in the Polish and US information technology … consequent correlation to process and/or product/service innovation. The important role of critical thinking as a control … variable in tacit knowledge development in individuals is also identified as is the connection of process innovation as a …

Persistent link: https://www.econbiz.de/10012438098

Facing the brainstorming theory : a case of requirements elicitation

Weichbroth, Pawel - 2016

Knowledge is still considered to be power and its externalization makes it possible for others to use that power. In this paper, we examine the theory of brainstorming, and the claim by father Alex Osborn that in a group session an individual can think of twice as many ideas than working alone....

Persistent link: https://www.econbiz.de/10011802309

Social networks and the process of "globalization"

Duernecker, Georg; Vega-Redondo, Fernando - 2012

We propose a stylised dynamic model to understand the role of social networks in the phenomenon we call "globalization." This term refers to the process by which even agents who are geographically far apart come to interact, thus being able to overcome what would otherwise be a fast saturation...

Persistent link: https://www.econbiz.de/10011490085