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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Top down and bottom up management of BPR
Craig, Jane F.; Yetton, Philip W. - 1994
Persistent link: https://www.econbiz.de/10000893388
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Three paradigms for the role of capitalization requirements in insured financial institutions
Kane, Edward J. - 1994
Persistent link: https://www.econbiz.de/10000894843
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Knowledge elicitation and representation using cognitive maps
Anderson, Alastair; Goold, Annegret; Petter, Bernard - 1994
Persistent link: https://www.econbiz.de/10000894849
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Intertemporal relations of the New York, Tokyo and Singapore stock markets
Tan Cheong Hin - 1994
Persistent link: https://www.econbiz.de/10000896775
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Searching for a new Ad Agency
Dowling, Grahame R. - 1993
Persistent link: https://www.econbiz.de/10000856755
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Describing adopter populations using the bass new product growth model
Dowling, Grahame R.; Walsh, Paul K. - 1989
Persistent link: https://www.econbiz.de/10000842609
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Warranties without commitment to market participation
Bigelow, John Payne; Cooper, Russell W.; Ross, Thomas W. - 1988
Persistent link: https://www.econbiz.de/10000744347
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Predatory pricing : a search for a regulatory standard
Nagarajan, Vijaya - 1987
Persistent link: https://www.econbiz.de/10000761224