Describing adopter populations using the bass new product growth model
Grahame R. Dowling ; Paul K. Walsh
| Year of publication: |
1989
|
|---|---|
| Authors: | Dowling, Grahame R. ; Walsh, Paul K. |
| Publisher: |
Kensington, Australia |
| Subject: | USA | United States | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Produktentwicklung | New product development |
| Extent: | 25 S. : graph. Darst |
|---|---|
| Series: | Working paper series. - Sydney, NSW : [Australian Graduate School of Management, the University of New South Wales], ZDB-ID 2949335-3. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86274-051-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000842609