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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
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A better advertising planning grid
Rossiter, John R.
;
Percy, Larry
;
Donovan, Robert J.
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1989
Persistent link: https://www.econbiz.de/10000842603
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2
Emotions and motivations in advertising
Rossiter, John R.
;
Percy, Larry
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1990
Persistent link: https://www.econbiz.de/10000846738
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3
Advertising stimulus effects : a review
Percy, Larry
;
Rossiter, John R.
-
1991
Persistent link: https://www.econbiz.de/10000846740
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4
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
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