Strategic advertising management
Larry Percy ; Richard Elliott
| Year of publication: |
2005 ; 2. ed.
|
|---|---|
| Authors: | Percy, Larry ; Elliott, Richard |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Advertising | Strategic planning | Unternehmen | Werbestrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 335 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-927489-5 ; 0-19-927489-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004514055